GOOVI SUMMERWAVE
Event

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Goovi Summer Wave is a free, all-round wellness and fitness event held in Milan and Riccione. Organized by Goovi, a Sodalis Group brand, it features dynamic workouts led by Michelle Hunziker alongside her trainers.

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This 360-degree experience merges digital engagement with impactful out-of-home (OOH) activations, supported by key partners like Rocchetta and various sponsors. Held under the patronage

of the cities of Milan and Riccione, the event blends sport, self-love, and fun with beauty stations, refreshing drinks, games, and exclusive giveaways.